Every household, every renewal —nothing lapses quietly.
Policy and household records, X-date autopilot, producer pipelines, video policy reviews with AI recaps, and the relationship touchpoints — birthdays, anniversaries, referral asks — that keep a book on the books.
Household — The Ramirez Family
Auto · Home · Umbrella
- Policies in force
- 4
- Annual premium
- $6,340
- Carrier
- Travelers / Progressive
- Cross-sell gap
- Life — not quoted
- Next renewal
- Oct 3 · X-date Sep 3
Five books, one system of record
Each line gets its own pipeline, stages, fields, and cadences — while the principal sees the whole agency.
Personal Lines
Auto, home, and umbrella — households tracked together instead of policy by policy.
- Household members, vehicles, and properties
- Carrier, policy #, premium, and coverage limits
- Renewal date and X-date reminders
- Bundling and cross-sell gaps
- Claim status and service history
Commercial Lines
BOP, GL, workers' comp, and fleet accounts with the whole buying committee mapped.
- Legal entity, locations, and payroll/receipts basis
- Coverage schedule and certificates issued
- Loss runs, mod factor, and safety notes
- Broker of record and renewal marketing plan
- Decision makers, CFO, and ops contacts
Benefits & Medicare
Group benefits and senior market work built around open-enrollment cadence.
- Plan year, carrier, and enrollment counts
- AEP / OEP task cadence per client
- Compliance documents and signed forms
- Eligibility dates and follow-up calls
- Referral source and household spillover
Life Insurance & Long-Term Care
Term, whole, universal life, and LTC planning tied to the household's protection timeline.
- Policy type, face amount, and beneficiary notes
- Underwriting status and exam dates
- Premium mode and policy anniversary
- LTC benefit triggers and elimination period
- Cross-sell from P&C reviews
Annuities
Fixed, indexed, and immediate annuities managed alongside the client's retirement income plan.
- Annuity type, carrier, and account value
- Surrender schedule and free withdrawal dates
- Income rider elections and start dates
- Beneficiary and distribution preferences
- Renewal / review cycle per contract
Everything the agency runs on
The full ClientPulse platform — the same engine behind our salon and consulting verticals — retuned for insurance.
Renewal & X-date autopilot
Every policy carries a renewal and X-date. ClientPulse queues the call, the text, and the email at 90 / 60 / 30 days so nothing lapses quietly.
Producer pipelines
Quote → application → underwriting → bound → issued, with weighted premium and win/loss reason on every opportunity.
Producer & CSR bench
Add licensed staff by line of authority, appointed carriers, state licenses, and renewal dates — with per-producer books and workloads.
Booking & calendar sync
Clients book policy reviews, quote appointments, and enrollment meetings against each producer's real availability, two-way synced with Google Calendar.
Video policy reviews
One-click video review from the household record. The recording is never stored — only the AI recap lands on the client timeline.
AI call recaps & action items
Every call becomes clean bullet notes, decisions, and owners, filed against the right household, policy, and opportunity.
Sequenced outreach
Multi-step email and SMS cadences: new-quote follow-up, non-renewal save, annual review invite, cross-sell, and dormant-book revival.
Voice intake & dictation
Dictate a new household or a post-call debrief between appointments; AI fills the fields and files the notes.
MyFamilyPulse retention gifts
Gift clients a free MyFamilyPulse account — automatic birthday and anniversary greetings that keep your agency's name in their life all year.
Document vault
Dec pages, applications, ACORD forms, certificates, and signed E&O acknowledgements stored per household with the email thread beside them.
Agency dashboards
Premium in the pipeline, bound this month, retention rate, upcoming renewals, overdue tasks, and producer performance at a glance.
Privacy by design
Row-level isolation per agency, no stored meeting video, consent-tracked SMS, and an auditable communication history per client.
Cadences built around the X-date
Six ready-made sequences load with your workspace. Edit the copy, keep the timing.
New quote follow-up
Day 0 quote recap · Day 2 coverage explainer · Day 5 bind nudge
Turn quotes into bound policies
Renewal 90/60/30
90d review invite · 60d remarket check · 30d confirm
Protect retention before the X-date
Non-renewal save
Same-day call task · Option comparison · Owner escalation
Keep the household in the agency
Cross-sell / bundle
Auto → home gap · Umbrella offer · Life conversation
Raise policies-per-household
Annual review invite
Booking link · Reminder · Post-review recap
One documented review per client per year
Referral & birthday touch
Birthday greeting · Referral ask · MyFamilyPulse gift
Grow the book from the book
Price shoppers leave. People who feel remembered stay.
Gift every household a free MyFamilyPulse account from their client record. It sends their family's birthday and anniversary greetings automatically — with your agency's name on the gift, every single time.
One click from the record
Open a client, press Gift MyFamilyPulse, and their account is provisioned and emailed to them.
Year-round presence
They see your agency every time a greeting goes out — not only at renewal.
Referrals follow
Households that hear from you between renewals refer at a materially higher rate.
Test-drive the insurance workspace
Free trial, no credit card. Sign in on the agency page and land straight in your CRM.